One Firm, Every Trade , One Guarantee
Staffordshire Renovation Group exists for one reason: renovations go wrong in the gaps between trades, and somebody has to own those gaps. On our jobs, that is us.

It began with a quote that was far too high
A family member was quoted an eye-watering figure for a fairly ordinary bathroom. Not a complicated job, not a big room — just a price that assumed nobody would know any better, from a firm that would have subcontracted most of it out anyway.
That is not unusual, and it is not really about greed. It is about how the work gets sold. A firm that manages trades rather than knowing them prices in a margin for the risk of things going wrong, then another for the coordination, then another because nobody in the chain is quite sure what is behind the wall.
Take that job on with people you already know and trust, survey it properly before pricing, and the number comes down without the quality following it.
That is the whole idea. It is not a clever business model — it is just the difference between organising work and selling it on.

Sam — running Staffordshire Renovation Group
Sam runs Staffordshire Renovation Group day to day. His background is project management on new-build housing developments, which is exactly the right grounding for domestic renovation — the things that go wrong on a housing site are the same things that go wrong in a bathroom, just larger and more expensive.
A trade arriving two days late moves everything behind it. Work that gets covered up before it is checked has to come back off. A job handed over half-finished becomes the next trade’s problem and then nobody’s. Managing a programme where those things cost real money teaches you to plan backwards from the finish, to know what has to be right before anything hides it, and to work out very quickly which trades you call again and which you do not.
Alongside that he has spent five years renovating property — starting, as most people do, with a small tiling job and taking on more each time until he was running whole projects.
Ask him what he is proudest of and it is not the finished kitchens. It is the part nobody sees: cables clipped, labelled and identifiable, pipework run properly through joists, everything left so that whoever opens it up in fifteen years can understand what was done and why.
Sam’s qualifications
NVQ Level 4 in Project Management — the formal qualification behind running multi-trade programmes to a budget and a date.
New-build site management — years spent accountable for whether other people’s trades turn up, work safely and leave a job the next trade can build on.
Five years of renovation — hands-on, from tiling through to full kitchen and bathroom projects.
Liam Taylor — ten years of getting trades to work as one firm
Staffordshire Renovation Group did not start from nothing. It is built on a way of working Liam Taylor has been running successfully for years.
Liam has been involved in property for over a decade, beginning with his own flooring company and a property development business, and renovating a good number of properties for himself along the way. That gave him experience across the whole range — commercial and residential, a single floor replacement through to a complete renovation.
It also gave him a clear view of where these projects actually fail. The key to any job involving several trades is the coordination of them. Without one company holding that, you run the risk that when something goes wrong one trade blames another — and sorting it out costs time and money. Finding someone willing to take over a half-finished job is genuinely difficult.
So he built a renovation business around solving that, and has run it that way ever since: one point of contact, one company to pay, one guarantee. Liam is closely involved in Staffordshire Renovation Group, and that experience is what this business starts from rather than works towards.
Liam’s qualifications
SMSTS — the Site Management Safety Training Scheme certificate, the standard requirement for running a construction site in the UK.
Temporary works — training in propping and structural support during building work. It is why we say plainly when a job needs an engineer rather than guessing at it.
LOLER — lifting operations and lifting equipment regulations.
Scaffold training and current first aid certification.
The same faces, job after job
Our joiners, electricians, plumbers, tilers, plasterers and flooring fitters are established self-employed specialists who work with us regularly. Not an agency list, not whoever answers the phone on the morning — people Sam has worked alongside and would use on his own house.
That matters more than any claim about payroll. What goes wrong on renovations is rarely bad workmanship; it is a different face every week, nobody accountable for the order of things, and several firms each with a reasonable explanation involving one of the others.
You get one number to ring, one written quote covering every trade, and one guarantee at the end. If something is not right afterwards, you speak to the person who quoted it.
Most of our trades live across Stoke-on-Trent, North Staffordshire and southern Cheshire, which is why we work where we work — not a radius on a map, but the area our team actually comes from.
Surveyed before priced
Nothing is quoted over the phone. We look at the property, check what is behind the walls and under the floor, and price what is actually there.
Fixed and itemised
You can see what each part costs. If something genuinely unforeseeable appears, we stop and agree it with you before carrying on.
Certificated
Notifiable electrical work registered and certificated. Keep the paperwork — a solicitor will ask for it when you sell.
Made good
Plastering, decoration and clearing up are part of the job, not a separate trade for you to find afterwards.
About the business
Are you a new company?
Staffordshire Renovation Group is newly formed, and we would rather say that than pretend otherwise. What is not new is what sits behind it: Sam’s background in new-build project management and five years of renovation work, Liam’s decade in property, and a group of trades who have been at this a long time. If you would prefer to see finished work before committing, ask and we will show you.
Who will I actually be dealing with?
Sam, from the first phone call through to handover. He does the survey, writes the quote, plans the sequence and is the person you ring if anything needs sorting. You will not be passed between a salesperson, a scheduler and a site manager who have never spoken to each other.
Why don’t you do extensions or loft conversions?
Because work that waits on planning permission and structural approval can sit for months, and every job behind it in the diary suffers. Sticking to renovation is what lets us commit to a start date and keep it. If your project needs planning, we will say so early and point you towards someone who can help.
Are you insured?
Yes — public liability cover is in place on every project, and we are happy to send you the certificate before work starts. Ask any contractor for this. A firm that hesitates is telling you something.
What happens if something goes wrong afterwards?
You ring us, not the individual trade. That is the point of one guarantee covering the whole job — there is nobody for us to point at and nothing for you to chase. Manufacturer warranties on units, appliances and materials sit alongside it, and we hand those over on completion.
Thinking about a project?
Free survey, fixed written quote, no obligation and no hard sell. Covering Stoke-on-Trent and across Staffordshire.
Our services
Take one trade or the whole job — the rate is the same either way.
Kitchen Fitters Stoke-on-Trent | Bathroom Fitters Stoke-on-Trent | Fitted Wardrobes Stoke-on-Trent | EV Charger Installation Stoke-on-Trent | Wooden Gates Stoke-on-Trent | Flooring Fitters Stoke-on-Trent | Electricians Stoke-on-Trent | Plumbers Stoke-on-Trent | Joiners Stoke-on-Trent | House Renovation Stoke-on-Trent
Kitchen Fitters Newcastle-under-Lyme | Bathroom Fitters Newcastle-under-Lyme | Areas We Cover






