Flooring Fitters in Stoke-on-Trent
LVT, engineered wood, laminate and carpet supplied and fitted — including the subfloor preparation that most flooring shops leave for someone else to worry about.
The floor is only as good as what is under it
Nearly every flooring complaint we get called out to is a subfloor problem, not a product problem. So we price the preparation in, rather than discovering it on the day.
Real oak on a stable ply core, so it copes with a British house far better than solid wood and can be sanded back years later.
Glue-down LVT telegraphs every bump underneath it. Levelling first is the difference between a flat floor and a visible one.
Electric matting under tile or LVT, wired and certificated by our team. Cheapest to do while the floor is up anyway. Electricians Stoke-on-Trent
What we supply and fit
LVT
Luxury vinyl tile, the most popular thing we lay. Warm underfoot, waterproof, quiet, and convincing enough that most people cannot tell it from wood. Herringbone and plank formats, glue-down or click.
Engineered wood
A real oak wear layer over a stable core. Moves far less than solid wood with British humidity, works over underfloor heating, and can be sanded and refinished later.
Laminate
The budget option and a perfectly sensible one for bedrooms or a rental. Harder and colder underfoot than LVT, and less forgiving of a wet spill left standing.
Carpet
Still the right answer for bedrooms and stairs. Supplied with proper underlay and gripper — underlay is where cheap carpet jobs cut corners and where comfort actually comes from.
Tiled floors
Porcelain and ceramic for kitchens, bathrooms and hallways, laid on a properly decoupled and levelled base so cracking does not follow movement below.
Safety & sheet vinyl
Slip-resistant sheet flooring with welded seams for wet rooms and accessible bathrooms — genuinely waterproof rather than water-resistant.
The part that decides whether it lasts
A flooring showroom sells you a product. What arrives at your house is a fitter with a box of it and an hour to get it down. If the floor underneath is not flat, not dry, or not sound, the problem does not disappear — it just becomes visible a few months later.
Glue-down LVT is the least forgiving of all. It follows the contour of whatever it is stuck to, so a 5mm dip in a concrete floor shows as a shadow across the whole room once the light hits it at an angle.
- Lifting and disposing of the old floor covering
- Checking the subfloor for damp before anything goes down
- Self-levelling screed where a solid floor is out of tolerance
- Plywood or hardboard overlay on suspended timber floors
- Refixing loose boards and dealing with squeaks while the floor is up
- Priming, so the adhesive actually bonds
- Door undercutting, thresholds, scotia and beading
All of it quoted up front. If your floor needs levelling, you will know before you commit rather than on the morning.
Underfloor heating
If the floor is coming up anyway, this is by far the cheapest moment to add it. Doing it later means lifting a floor you have just paid for.
Electric matting suits single rooms — bathrooms, kitchens, en-suites. Thin, quick to lay, and wired into its own circuit and thermostat by our electricians, then certificated.
Water systems make more sense across a whole ground floor, running off the existing heating. That is a plumbing job as much as a flooring one, and we do both.
Not every floor covering suits it. Thick carpet and underlay insulate against the heat rather than passing it through, so tell us at the survey what you are planning.
Floors in Stoke-on-Trent houses
The terraces across Burslem, Tunstall, Longton and Fenton mostly have suspended timber floors downstairs — boards on joists over a ventilated void, with airbricks in the outside wall keeping it dry. Those airbricks are doing a job. Block them, or seal the void with a solid floor over the top, and the joists start to rot from underneath where nobody can see it.
It also means those floors flex. Laying rigid material straight onto old boards without an overlay is how you end up with cracked grout lines or open joints within a year, so we ply over first as standard rather than as an extra.
The other one we find regularly is concrete floors in properties built between the 1930s and the 1970s that were laid with no damp proof membrane, or one that has since failed. Put wood or glue-down LVT over rising moisture and it will cup, lift or debond — not immediately, but reliably. A damp test takes minutes and saves the whole floor, so we do one before quoting.
Newer estates at Trentham, Barlaston and Blurton bring the opposite problem: power-floated concrete that is sound but rarely as flat as it looks, and screeds that need testing for moisture if the house is only a year or two old.
Because we also fit kitchens and bathrooms, the flooring is sequenced into the job properly — laid at the right stage, running to the plinth rather than stopping under the units.
Book a Free MeasureWhat does new flooring cost?
Flooring is priced per square metre supplied and fitted. What changes the total is the product you choose and how much preparation the floor underneath needs.
For scale, a typical Stoke terrace living room is around 15 to 18 square metres and a through lounge nearer 28.
Get a Free Quote →Flooring questions
Does my floor need levelling first?
It depends on the product and how bad the floor is. Carpet and thick underlay hide a lot. Click-fit laminate and LVT tolerate small variations. Glue-down LVT and herringbone hide nothing at all — they follow the contour exactly, so a shallow dip becomes a visible shadow once low light crosses the room. We measure the floor at the survey and tell you which camp you are in before you choose the product.
LVT or engineered wood for a kitchen?
LVT, in most kitchens. It is fully waterproof, so a dishwasher leak is an inconvenience rather than a new floor, and it is warmer and quieter underfoot. Engineered wood looks and feels better and can be refinished in ten years, but a standing spill will mark it. If the kitchen opens into a living space where the floor runs through, we usually suggest choosing for the whole run rather than the kitchen alone.
Can you lay straight over my existing floorboards?
Rarely without an overlay. Old boards cup, have gaps between them and move independently, and any of that telegraphs through a thin floor covering. We normally screw the boards down first, then ply over the top to give a flat, stable base. It adds a little to the cost and it is the reason the floor still looks right in five years. What we will not do is seal over the ventilation to the void underneath.
Can I have underfloor heating under LVT?
Yes, and it works well — LVT conducts heat readily and most products are approved for it, though there is a maximum surface temperature to stay within. Engineered wood and tile are also fine. Thick carpet with a heavy underlay is the one combination that fights it, because you are effectively insulating the heat you have just paid to generate.
How long does it take, and can I walk on it straight away?
A single room is usually a day. Where levelling compound is needed it has to cure first, which adds a day, and glue-down LVT wants a period before heavy furniture goes back. We will give you the timings up front — it is worth knowing before you book the sofa delivery.
Need a new floor?
Free measure, fixed written quote, subfloor preparation included. Covering Stoke-on-Trent and across Staffordshire.
Flooring across North Staffordshire
We supply and fit flooring throughout Stoke-on-Trent and the surrounding towns. Villages around each town are covered too.
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